7 Best AI Copywriting Software Tools – w/ Free Options [2024]

AI copywriting has been around for a while – but just how much have these software tools progressed over the past few years? From apps like Grammarly and Copyscape that check grammar and plagiarism to tools like Copy.ai and Jasper that can write entire articles, AI copywriting has come a long way and is increasing in popularity every day, thanks to advances with OpenAI’s ChatGPT-4 and Bard by Google. AI copywriters use artificial intelligence to generate text and take care of your content’s tone and format to ensure your message stands out.

In short, AI-based writing assistants can streamline the writing process and improve content quality for maximum engagement.

Here’s an overview of what AI copywriting is, its benefits, how it works, what features to look for, and how much using this type of software costs.

The Best AI Copywriting Software Tools for Most People

• Jasper.ai — best overall tool with support for long-form content
• Copy.ai — best tool to try AI writing (free trial, no credit card required)
• Writesonic — best pricing for casual writers and content marketers
• Outranking.ai — most advanced AI writing tool with a built-in research platform
• Bertha.ai — best for bloggers who use WordPress (built-in plugin)
• Content Bot — best option for non-profits needing a price break

Jasper.ai

Copy.ai

Writesonic

Outranking.io

Bertha.ai

Content Bot

What is AI Copywriting Software?

In short, AI copywriting software is a “robotic” application that uses a number of technologies to automatically create content. This copy writing software allows for near-error-free content creation that resonates with your target audience using artificial intelligence and machine learning technologies to make the process faster.

These cutting-edge technologies can generate content, detect plagiarism, fix grammar mistakes, form concise sentences, improve readability, and ultimately make each post error-free and engaging.  For their effectiveness and accuracy, more and more brands are beginning to use these AI writing assistants.

An AI writing application is capable of writing content that goes beyond a commercial post. They can even write sentimental content like love letters. Wow!

What are the Benefits of AI Writing Software?

There are numerous benefits of machine-enabled writing tools such as AI writing software. The most significant benefits are:

• Saves time: Using the capabilities of AI, the software pulls relevant information from unlimited resources on the web (like Wikipedia). It searches farther and faster than a human ever could. For example, this software can assist you in outlining, drafting, final edits, pre-formats, tone, keyword inclusion, and plagiarism check in less than 5 minutes. That is at least 2 hours less than how long a person would take to undertake the same tasks.
• Increases productivity: Because AI writers take less time to produce and proofread content, they generate more content compared to a person. Moreover, AI writing software can work 24/7 and never needs to take a break.
• Saves money: Since these tools are often a writer and an editor in one, you spend less on hiring external and internal content writers. There will be minimal need for an editor to oversee content before publishing.
• Broad range of content: AI writing assistants learn faster which is helpful when generating all kinds of content. They can write dissertations, novels, love letters, informative ideas, witty posts, clever clickbait headlines, SEO articles, etc. With an AI writer, you can make your story as emotional or high-converting as you want.
• Has mass-market potential: You can deploy the same AI writing tool across many industries, and it will produce expert content that is relevant and informative. Human expertise is rarely that versatile.
• Beats writer’s block: Even the best content writers are not above writer’s block. Everyone deals with it, but content production will not have to suffer with AI writing software at your disposal. Artificial intelligence will generate content on your behalf. If not, it will pull from literally everywhere on the web to give endless prompts to stir inspiration.
• Fact-based: A significant factor of AI writers is that they are unbiased. Since they are fact-based, they create content around various topics without opinions.

How does AI Writing Software work?

Artificial Intelligence comprises two elements – machine learning and artificial neural networks (ANNs). AI writing tools use these same elements to work and produce and edit content.

Machine learning involves developing new learning algorithms and improvising the already existing ones. It enables the software to analyze extensive, complex data and recognize patterns, make predictions, proofread, and give better suggestions.

Artificial Neural Networks are a key tool in machine learning. They mimic the human brain by stimulating the network of neurons that make up the human brain. They use nodes for deep learning to allow sentiment testing. ANNs imitate human nature by acting with a certain degree of self-awareness. It adds a human element to automated writing, so the AI software can convince humans that it is human, too.

Initially, what was just a helping hand, now is a solid simulation of human intelligence. It can detect errors and correct them and understand writing nuances, flag overused and complex words, and even generate the entire post on its own.

Specifically, many of these AI writing assistants use the OpenAI API which is powered by Microsoft Azure.

Which Features Should I Look for in AI Writing Software?

When looking for an AI writing assistant, make sure you have the following features at your disposal:

• Error-free Proofreading: This alone can make or break the efficiency of an AI writing tool. This feature is essential to all writers regardless of what kind of content they are producing. For example, Evernote uses AI to collect and organize content but does not allow in-depth proofreading like Grammarly.
• Multi-language Support: The best AI apps will support multiple languages. They will let you translate already-written content. The feature comes in handy when writing emails, ads, and review responses for a foreign client or target audience.
• Anti-Plagiarism: While several AI writers exist, not all generate 100% original content. This makes it best to pick software that never plagiarizes.
• Brainstorming: AI writing software should be able to brainstorm for creative blog post ideas that are relevant to the brand’s target audience, engaging, and also high-ranking on search engines.
• Keyword Inclusion: All content serves the purpose of ranking on Google and reaching more people. This is impossible without keyword implementation. Therefore, an AI must have the skill to make content SEO-friendly. If not, SEO software integration should be possible.
• Conversion-Oriented: For brands that want to sell through content, AI designed to work towards higher conversion rates is best. For example, Jarvis uses two models to generate marketing copies – AIDA (Attention, Interest, Desire, and Action) and PAS (Problem identification, Agitation of the problem, and Solving the problem with the product).

AI Copywriting FAQ